We’ve all had those burn-it-down moments (right?!), but this has been more of a slow controlled burn. I had no actual intention to burn my business to the ground and build anew, yet something had to be done. Over the last several months, I’ve held a flame to areas of my business and life, singeing where needed, and kindling in others. In doing so, I can already see the new growth…

So what does this mean?! I got clear on what I want, how I want to help others, what I bring to the table, where I want my business to go, and what I need to do to become the person that makes this my reality. And then I got to work.

What I thought wasn’t working included my backend systems, my apps, my team. What really wasn’t working was ME. My expectations, my communication, my trust, my confidence. I had made such a mess of things behind the scenes that I didn’t feel confident selling, I couldn’t easily pass anything off to team, and I mostly felt like it was all a sham.

As I gathered inspiration for how I truly envisioned my life, my work, I realized getting there, living in that space was not too far off. I worked on small areas at a time, from organizational habits, to getting up earlier, to eating healthier. I got more vulnerable in coaching. I set higher goals. I started to live as my new era me… and I made a list to do the same for business.

New branding first, just a refresh from what I had and adored. Bolder, warmer, and stronger. And then a site update that turned into a delete-fest which bore a totally brand new and stunning site that I am so incredibly happy with and excited to share. Arguably the most important though, a new backend update with automations and a simple (and beautiful) client portal.

I know that no one else can share in my wild level of excitement for these changes, many of them unseen internal upgrades, but the relief and calm I feel with them is exactly what new era me lives for. And when you hire us for your next project, my hope is that you’ll fully feel the luxurious warmth of ARAY.