the blog

Have I lost my mind? In short, no. But also… MAYBE?! I’m kidding, of course, but truly, had you asked me last year if I’d be starting a brand new membership program today, I’d have thought you had lost yours!  So what changed? How’d I get here? And why’d I create the BrandShine School for […]

In March of this year, we held our first ever Luxe event welcoming women into a full on brand shoot experience. Serena (Styled by Serena) and I put in so much work to bring this collaborative idea to life and we were so thrilled with the end results that we’re turning it into a regular […]

I recently spent a few days on Wrightsville Beach at the sweetest beach bungalow with Matt + little Isla. We ventured to a few nearby shops in Wilmington too, before heading down to Little River, South Carolina for a couple nights. While our getaway was just what we needed, I’m already excited to go back. […]

It can be hard to fully let go of work and enjoy time off, whether it be an afternoon or a week, but sometimes the secret to productivity is taking a break. And that’s not anything we should feel guilty about. Between our work schedules, daily life events, and the stream of content we subscribe […]

If you follow along on Instagram, you know I talk a lot about vision boards + especially moodboards. This post breaks down the difference in each, when they come in handy, and why you should have both. Vision boards tend to be more about you, your big goals, what you want, where you want to […]

Okay, so I won’t actually tell you to say “cheese,” but there is some science behind the way the word forces our mouths to form a natural smile. Interesting, right? Here are a few of my go-to tips to help maximize your shoot so you feel totally confident and not at all cheesy! Plan 2-3 […]

Seeing YOU grow is one of my fave reasons for doing what I do! From logo design to product photography, being a part of branding your business means the world to me. One of my earliest clients was Tierra Sol Studio. I met Seana + Yair way back in our early handmade biz days. I’m pretty sure […]

I read an article recently that listed the #1 productivity hack as waking up at 4:30am. Well, I can tell you that won’t be me. I’m more of a late morning — even an afternoon — gal. I’ve never been a morning person and my evenings of being a night owl have waned. So if […]

“It’s hard to make friends as an adult” is something I used to hear quite a bit and, worse, I believed it. Full stop. Believing nonsense like that is exactly what makes it true. It is NOT hard to make friends as an adult. Getting out of our own heads and off our phones is […]

Are you nurturing your brand as well as your plant babies? Our businesses need regular lovin’ just like our green leafy friends do. Here are five steps for brand growth: A GOOD POT // You’re not going to put your fave new palm in a cheap plastic pot, so think about your aesthetics and intentions […]