We’ve all had those burn-it-down moments (right?!), but this has been more of a slow controlled burn. I had no actual intention to burn my business to the ground and build anew, yet something had to be done. Over the last several months, I’ve held a flame to areas of my business and life, singeing […]

4/24/25

In Studio

A New Era of ARAY

IT WILL NEVER BE PERFECT. It’s true. Your business will never be perfect. Your branding will never be perfect. Your Instagram feed will never be perfect. Tough pills to swallow, right? The thing is though, YOU are perfect. (I can hear your thoughts right now because I’ve had them too, so let me correct them: YOU […]

practice makes pretty perfect

3/14/25

Entrepreneurship, How to, Pretty Perfect

How to Get Over It Being Perfect

A few months ago, we went to see Trevor Noah and, as you might expect, he was fantastic. Even better (and cuter) in person!  He had a lot of hilarious jokes and many great insights, but one question in particular stood out as one to tuck into my back pocket and to share with you. […]

our thoughts are not facts

12/06/24

Entrepreneurship, Pretty Perfect

What IF We’re Wrong?

Recently I mentioned my Range Rover fund, so I thought I’d tell you a little more about it because there are important lessons to be learned here. And no, it’s not a Go Fund Me and I won’t ask you for money (unless you want to book a project, of course). Back, oh I don’t […]

6/13/24

Magic + Manifestation, Pretty Perfect

Go Fund My Range

Have I lost my mind? In short, no. But also… MAYBE?! I’m kidding, of course, but truly, had you asked me last year if I’d be starting a brand new membership program today, I’d have thought you had lost yours!  So what changed? How’d I get here? And why’d I create the BrandShine School for […]

Pretty desk with open laptop and lamp.

6/08/23

Entrepreneurship, In Studio

Introducing: BrandShine School!

Are you nurturing your brand as well as your plant babies? Our businesses need regular lovin’ just like our green leafy friends do. Here are five steps for brand growth: A GOOD POT // You’re not going to put your fave new palm in a cheap plastic pot, so think about your aesthetics and intentions […]

4/02/21

How to

5 Ways to Grow Your Brand